SEO is short for Search Engine Optimization, which is the process of increasing the organic visibility of a website on search engines to generate more traffic.
It depends how competitive your market is and where your customers are. Figure under $500 and at least 50 hours of your time if you do it yourself, and expect to pay several thousand dollars for a SEO consultant to audit a smaller local site, fix what’s needed, and to give you a long term strategy.
SEO is widely considered to be the most effective marketing strategy available for generating high quality leads. Just think of all the times you’ve clicked on the top few search results. We call it organic search traffic, it just happens…and it’s free!
You can usually see changes in search results within a few days up to a few weeks. In general, Google will re-index your site based on how often you update it so if you only make changes a few times per year, it may take a few months until they re-crawl your site.
Waiting days or weeks for Google to come find your new page is frustrating. Fortunately there are a few ways you can get a new page indexed faster, including tweeting a the link, sharing the link on a higher traffic website, or by using ‘Fetch As Google’ in Google Search Console.
On-page SEO refers to any updates, fixes, or optimizations you can make on your website to improve discover-ability and rankings. These include factors like page speed, mobile responsiveness, optimizing keywords on pages, meta descriptions and anything else that happens on the site itself.
Off page SEO refers to anything done to improve rankings that isn’t on your website. These include things like adding Analytics, creating profiles on sites like Yelp or the Yellowpages, and earning backlinks from higher authority sites.
Backlinks are simply links back to your website from other websites. The more reputable the website linking to your, the more it will help with your SEO. Never try to purchase or offer incentives for backlinks as it’s one of the few parts of SEO that can get you an active penalty.