The Importance of Clarity: A Look at the StoryBrand Framework with Julia Block
When it comes to talking about your business, it can be hard to know where to start. In this session led by marketing strategist Julia Block, business owners will learn what customers are looking for so they can tell their story in a compelling way! Julia will go over the StoryBrand Marketing Framework to teach you how to clarify your message and communicate to customers in a way that gets them to respond. Once you clarify your message, your marketing starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads — and you’ll ultimately win in the marketplace.